Paid ads
Meta, Google and TikTok ads built to pay for themselves
Paid social and Google Ads that bring in bookings and enquiries for local businesses.
Forth Media is a paid social agency running Meta, Google and TikTok ads for businesses across Central Scotland. We plan the campaigns, create the ads with our own photos and video, set up tracking, and manage your budget week by week. The goal is simple: more bookings, calls and enquiries for every pound you spend.
Boosting posts isn’t an ad strategy
Lots of businesses have tried ads. They pressed “boost”, spent £50, got some likes and decided ads don’t work. Ads work when they have a clear goal, the right audience, strong creative and proper tracking. Without those, you’re paying for attention you can’t turn into customers.
That’s where a paid social agency earns its fee. We do the parts that make the difference: choosing the right goal, writing and shooting ads that people actually watch, setting up tracking so every booking or enquiry is counted, and checking the numbers every week. You get one clear report instead of a dashboard full of jargon.
What our paid social agency does
Strategy and targeting
We define the goal (bookings, calls, enquiries, sales) and the people most likely to act, by location, interests and behaviour.
Ad creative
Scroll-stopping photos and short videos, shot by us and made for each platform.
Campaign set-up
Campaigns, audiences, budgets and landing pages built properly from day one.
Tracking
Meta Pixel, Conversions API, TikTok Pixel and Google tags set up so we can see what’s working.
Ongoing optimisation
We test new ads, shift budget to what performs and switch off what doesn’t.
Clear monthly reporting
Spend, results and cost per result, in plain English.
Facebook ads agency and Meta ads agency
Facebook and Instagram are run by Meta, and one ad account reaches both. As a Facebook ads agency, we use Meta ads to put your business in front of people nearby: new dishes, events, offers, launches and lead forms for service businesses. For most local businesses, Meta is where we start, because it’s where the people are and the targeting is strong.
As a Meta ads agency, we create ads in the formats that perform best right now: short vertical video, carousels of real work and simple offers with a clear button.
Google Ads management
Google Ads catch people at the moment they search: “restaurant near me”, “event photographer Stirling”, “emergency plumber Airdrie”. Our Google Ads management covers search campaigns, keyword research, ad copy, negative keywords and conversion tracking, with a budget set to match your goals. It works well alongside local SEO services and a strong Google Business Profile.
TikTok ads agency
TikTok can reach a lot of local people, often at a lower cost than other platforms, especially under-35s. As a TikTok ads agency, we make native-looking videos that fit the feed rather than polished adverts people skip. Our TikTok advertising agency work is a good fit for hospitality, events, retail and anything visual.
Results
We’ll only publish real campaign results with our clients’ permission. Ad results vary by industry, budget and offer, so we’ll always set realistic expectations before you spend anything.
Sanam Tandoori, Falkirk: £93.82 on Meta ads reached 11,111 local people and drove 1,006 link clicks at £0.09 per click (4.43% click-through rate). Over 18 days, about £184 on Google Ads bought about 355 clicks at £0.52 each, with 25–30% click-through on “indian restaurant in falkirk” searches. Read the Sanam Tandoori case study.
How it works
- Start a projectTell us about your business, goals and current ad spend.
- PlanWe agree the goal, platforms, audience and budget.
- Create and launchWe shoot or create the ads, set up tracking and go live.
- Optimise and reportWe improve the campaigns every week and report monthly.
PPC in Dunfermline and Falkirk
Dunfermline PPC agency
Looking for a Dunfermline PPC agency? We run Google Ads and paid social for businesses in Dunfermline and across Fife, from restaurants and gyms to trades and professional services. We know the local competition and can visit to shoot ad content.
PPC agency Falkirk
As a PPC agency Falkirk businesses can meet in person, we manage Google Ads and Meta campaigns for companies in Falkirk, Grangemouth, Larbert and Bo’ness, with targeting set to the towns where your customers actually are.
Which package are ads in?
Paid ads are part of the Full Package, alongside monthly content, social media management and campaign launches. That’s what most of our current clients buy, because the ads use content we’ve already shot. Compare packages. Ads can also promote restaurant marketing campaigns and new reels and content.
Areas we cover
Paid ads FAQs
How much should I spend on ads?
It depends on your goals and market. Many local businesses start with a modest monthly budget and increase it once results are proven. We’ll suggest a starting budget that fits your goals. Ad spend is paid directly to the platform.
How much does Google Ads management cost?
We quote every project individually, so you only pay for what you need. Paid ads are included in our Full Package. See packages.
Meta ads or Google Ads: which is better?
Google Ads are best when people already search for what you sell. Meta ads are better for creating demand, like promoting a new menu or event. Many businesses use both. We’ll recommend a mix based on your goals.
How quickly will I see results?
Ads can start bringing in clicks within days, but campaigns usually need a few weeks of testing to settle. We’ll agree what to measure from the start.
Do you need access to my ad accounts?
Yes. We work inside your own Meta Business Manager, Google Ads and TikTok accounts, so you always own the data and the account.
Are you a TikTok advertising agency as well?
Yes. We create and manage TikTok ads, including the videos, for businesses across Central Scotland.
Last updated: 2 October 2026
Ready to make your ad spend work harder?
Tell us what you’re spending now and what you want more of. We’ll come back with a plan.