Case study · Restaurant marketing · Falkirk
Sanam Tandoori: a 50th anniversary night sold out in under an hour
Full-package restaurant marketing for a Falkirk Indian restaurant: photos, video, social media, Meta, Google and TikTok, and Google Business Profile.
In our first month with Sanam Tandoori, a long-established Indian restaurant in Falkirk, we launched the restaurant across five channels and built its 50th anniversary campaign from scratch. The result: the Shish Mahal Night on 11 September sold out within one hour of bookings opening, backed by 689K views across Meta, 539 calls from Google and £278 in total ad spend.
The client
Sanam Tandoori has been part of Falkirk for fifty years. The family had a great story and a loyal local following, but very little of that was showing up online. With the restaurant’s 50th anniversary coming up, they wanted to celebrate it properly and fill the room for a special anniversary night.
What we did
Sanam was a Full Package client from day one, so every part of the marketing was handled by one team:
- Photos and video: food photography, heritage films and interviews with the brothers who run the restaurant. See food reels and content creation.
- The 50th anniversary campaign: the story, teasers, a countdown, the announcement and the films that built two weeks of anticipation.
- Social media: Facebook, Instagram and a brand-new TikTok account, built from scratch. See social media management.
- Paid ads: Meta (Facebook and Instagram) and Google Ads, pointed at people in and around Falkirk. See Meta, Google and TikTok ads.
- Google Business Profile: optimised to turn local searches into calls and visits. See Google Business Profile management.
The headline result
The Shish Mahal Night on 11 September sold out fully within one hour of bookings opening. The campaign’s reach and anticipation turned straight into a full house.
The numbers from month one (August 2026)
689K
Total views across Meta
78.9K+
TikTok views on a brand-new account
1,625
New net follows across all platforms
2,049
Google Business Profile interactions
539
Calls from the Google Business Profile
£278
Total ad spend across Meta and Google
Organic social media
| Platform | Results |
|---|---|
| 665,992 views · 801 new follows · 85,800 reel views · 7,100 content interactions · 26,900 profile visits. Over 65% of views came from people who didn’t already follow the page. | |
| TikTok (new account) | 744 followers · 78.9K+ combined video views · 2,470 likes · top videos reached 17.3K and 14.4K views |
| 22,745 views · 8,200 reach (up 501%) · 68 new follows, with over 90% of reach from non-followers |
Advertising and local search
| Channel | Results |
|---|---|
| Meta ads | £93.82 spend · 11,111 people reached · 1,006 link clicks · £0.09 per click · 4.43% click-through rate · 795 landing page views |
| Google Ads (18 days) | About £184 spend · about 355 clicks · £0.52 average cost per click. Strong click-through on “indian restaurant in falkirk” (25%) and “indian restaurant falkirk” (30%). |
| Google Business Profile | 2,049 interactions · 539 calls · 860 website clicks · 363 direction requests · 269 menu views |
What made it work
- The story, not just the food. The family, the brothers on camera and fifty years of heritage outperformed everything else on every platform.
- Content that reached new people. Most views on Facebook and Instagram came from people who didn’t already follow the restaurant.
- Cheap, local ads. Under £100 on Meta reached over 11,000 local people, and Google Ads won the most important local searches.
- A Google listing ready for action. 539 calls and 363 direction requests came from people ready to book or visit.
What’s next
Month two focuses on filming the anniversary night and turning it into content, setting up conversion and booking tracking on both ad platforms, further menu and Google profile updates, and growing the Instagram following.
Campaign highlights
Watch the campaign reels on Sanam Tandoori’s Instagram.
In the client’s words
Forth Media took our photos, reels and ads off our hands completely. Our Shish Mahal Night sold out in under an hour, and the phone hasn’t stopped since.
Azeem, Sanam Tandoori, Falkirk
More about our restaurant marketing and digital marketing in Falkirk.
Last updated: 2 October 2026
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