Restaurant and hospitality marketing
Restaurant marketing that fills tables
Menu photography, food reels, social media and ads for restaurants, cafés and bars across Central Scotland.
Forth Media does restaurant marketing for independent restaurants, cafés, bars and venues across Central Scotland. We shoot your food, make the reels, run your Instagram, Facebook and TikTok, manage your Google Business Profile and run local ads. One team, focused on one thing: more people booking a table or walking through the door.
Sound familiar?
The weekends are fine, but Tuesday to Thursday is quiet. Your menu photos were taken on a phone two years ago. Instagram gets posted to when someone has a spare minute. A new place opened down the road and everyone’s talking about it. You know marketing matters, but you’re running a kitchen, not a content studio.
That’s exactly the gap we fill. We do the marketing, so you can do the cooking.
What our restaurant marketing includes
Pick the parts you need, or let us handle all of it as a monthly package.
Food and menu photography
Photos of your dishes and drinks, shot at your venue, for your menu, website, Instagram and delivery apps.
Food reels and video
Short reels and TikToks of the kitchen, the pass, the pour and the people. Planned, filmed and edited by us.
Restaurant social media marketing
Weekly posts and stories built around your specials, events and seasons, with replies to comments and messages.
Restaurant advertising
Meta, Google and TikTok ads that put new dishes, offers and events in front of people nearby.
Google Business Profile and reviews
A complete, active Google listing with fresh photos, posts and a steady flow of real reviews.
Campaigns and launches
New menus, reopenings, Christmas, Valentine’s, Burns Night. We plan the campaign and the content to match.
Social media for restaurants that actually brings people in
Good social media for restaurants isn’t about going viral. It’s about being the place people think of when they’re deciding where to eat tonight. That means great food photos, short reels that show the atmosphere, regular posts so you stay in people’s feeds, and replies to every comment and message.
As a restaurant social media agency, we plan a month of content around what’s happening at your venue, shoot it in one visit and post it on a schedule that suits your audience. You approve everything before it goes out.
Restaurant advertising that reaches locals
Organic posts reach your existing followers. Ads reach the people who live and work nearby but haven’t found you yet. We run small, targeted campaigns on Meta (Facebook and Instagram), Google and TikTok, aimed at bookings, calls and directions to your venue rather than likes.
Hospitality marketing beyond restaurants
As a hospitality marketing agency, our work also covers cafés, bars, pubs, hotels, event venues and food and drink producers. The tools are the same: strong visuals, consistent social media, a good Google listing and well-targeted ads. The plan changes depending on what you sell and who you sell it to.
Our work
Real food, real venues, real results. We only show work we’ve done for real clients.
How it works
- Free menu auditWe look at your menu photos, Instagram and Google listing and send you three quick wins.
- PlanWe agree what you need, from a single shoot to a monthly package, and plan the content.
- ShootWe visit your venue to shoot photos and reels, usually in one session.
- Post, promote and reportWe post, run ads if you want them, and show you what’s working each month.
Results
For Sanam Tandoori in Falkirk, a full-package campaign sold out the restaurant’s 50th anniversary night within one hour of bookings opening. In the first month: 689K views across Meta, 78.9K+ views on a new TikTok account, 1,625 new followers across platforms, and 539 calls plus 363 direction requests from Google, on a total ad spend of £278. Read the Sanam Tandoori case study.
Why choose Forth Media as your restaurant marketing agency?
There are plenty of hospitality marketing companies. Here’s what makes us different:
- We shoot and we market. Most agencies outsource the content. We create it ourselves, so it looks like your venue, not stock.
- We’re local. We cover Fife, West Lothian, Falkirk, Clackmannanshire, Stirling and Lanarkshire, and we can be at your venue the same week.
- We start small. Try a single shoot before committing to a monthly package.
- You deal with the people doing the work. Our team plans and delivers everything itself.
Most restaurants start with a shoot and move to our Growth package for monthly content. Compare our marketing packages.
Areas we cover
We provide restaurant marketing across Central Scotland:
Restaurant marketing FAQs
What does a restaurant marketing agency actually do?
A restaurant marketing agency helps you get more customers through the door. At Forth Media that means food photography, reels, social media management, Google Business Profile management and local ads, all planned around your menu, events and quiet days.
How much does restaurant marketing cost?
It depends on what you need. A one-off shoot costs less than a monthly package with social media and ads. We quote every project individually, so you only pay for what you need. See our packages for what’s included.
Do you work with cafés, bars and takeaways too?
Yes. We work with restaurants, cafés, bars, pubs, takeaways, bakeries, hotels and event venues. Most of our hospitality marketing work is for independent businesses rather than chains.
Is restaurant social media marketing worth it for a small restaurant?
Yes, if it’s done consistently. Diners check Instagram and Google before they book. Regular posts with good photos and reels keep you in their minds, and ads help you reach locals who haven’t found you yet.
What is the free menu audit?
We review your menu photos, Instagram and Google listing and send you practical suggestions. You’ll get a short review of your menu photos, Instagram and Google listing with three quick wins, within 1–2 working days. Request your free menu audit.
Which areas do you cover?
We work with restaurants across Fife, West Lothian, Falkirk, Clackmannanshire, Stirling and North and South Lanarkshire.
Last updated: 2 October 2026
Want more people booking a table?
Start with a free menu audit. We’ll look at your photos, Instagram and Google listing and tell you what to fix first.