Case study · Local SEO

Western Community College: local SEO that drove 437K clicks

Local SEO and Google Business Profile optimisation for a college in Surrey, British Columbia, led by our team.

437Kclicks from local search for Western Community College

Western Community College in Surrey, British Columbia, wanted more student enquiries from search. Our team ran a local SEO and Google Business Profile programme that delivered 437K total clicks and 18.1M impressions from Google search, plus 46,777 Business Profile interactions over six months.

The challenge

Higher education is a highly competitive search market. The college needed to show up for its own name, its acronym and location-based searches, and turn that visibility into enquiries and admissions.

What we did

Local SEO across the website, targeting education and location searches
Google Business Profile optimisation to win local and branded searches
Brand and acronym optimisation, so searches for “WCC” found the college
Location-specific content for Surrey, BC searches

Results

437K

Total clicks from Google search

18.1M

Total search impressions

2.4%

Average click-through rate

16.7

Average position across target keywords

46,777

Business Profile interactions (6 months)

137K

Business Profile views

Search	Monthly searches showing the profile
Western Community College	26K
WCC	14K
Western Community College, Surrey	5,388
Address and location variations	4,286+

The profile also made 76,045 appearances in search over the period.

What this means for local businesses in Central Scotland

The same approach works for a café in Falkirk or a trades business in Livingston: make it clear who you are and where you are, own your brand and town searches, and keep your Google Business Profile complete and active.

Last updated: 2 October 2026

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