Case study · E-commerce SEO
Supplement brand: from WordPress to Shopify, and £2.6K+ in organic revenue in 30 days
Platform migration, technical SEO and conversion optimisation for a health and wellness brand, led by our team.
A health and wellness supplement brand moved its online shop from WooCommerce to Shopify in June 2025. Our team led the migration, technical SEO and store optimisation, taking the shop from zero to over £2.6K in revenue in 30 days from organic traffic alone, with a conversion rate above 3.5%.
The challenge
The brand needed a better platform for selling online, without losing what search visibility it had, and it needed visitors to actually buy.
What we did
- Migrated the store from WooCommerce to Shopify with an improved user experience
- Technical SEO and schema markup on the new platform
- Conversion rate optimisation of product pages and the buying journey
- Better product presentation and upselling to raise average order value
- Tracking with Google Analytics, Search Console and Ahrefs
Results
£2.6K+
Revenue in 30 days from organic traffic alone
3.5%+
Conversion rate after store optimisation
Zero to daily
Organic traffic grew from virtually zero to consistent daily visitors
The project is ongoing, with average order value also improving through better product presentation and upselling.
Why it matters for your business
A new website is the best moment to fix SEO, speed and conversions, but only if the move is planned carefully. The same process applies to any small business website design project we take on.
Related: local SEO services · SEO in Falkirk · small business website design · Google Business Profile management · all case studies
Last updated: 2 October 2026
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